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Fatwa CenterPromoting goods through photos of indecently-dressed women
Question
Assalamu aleykum! I'm working in e-shop. Can you explain me please, is it permissible to change a name of a good if its present name is "Paradise" while i am not a director of the shop but only a manager? And is it permissible to put a photo of half-naked women wearing bathrobes or other clothes to advertise woman goods (bathrobes, gowns, dresses etc.)? Our e-shop attends both men and women JazakAllah Khairan.
Answer
All perfect praise be to Allaah, The Lord of the Worlds. I testify that there is none worthy of worship except Allaah, and that Muhammad 
is His Slave and Messenger.
As regards putting pictures of half-naked women on the home page of the site of the e-shop that is visited by men and women, then this is not permissible as this is spreading evil and immorality and inciting desires; Allaah says (what means): {Indeed, those who like that immorality should be spread among those who have believed will have a painful punishment in this world and the Hereafter...} [Quran 24:19]
As regards the ruling on selling products that have indecent pictures of women, then please refer to Fatwa 92037.
Allaah Knows best.
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