Program Publisher for a Site Placing Ads on Mobile Application
Fatwa No: 396631

Question

I joined Google Admob program as publisher . Where I place ads from Google Advertiser in my Mobile App. The Advertiser pays Google to spread their ads. For every ads clicked by user of my app, I as publisher receive 68% of the revenue, while Google as mediator receive 32%.What I seen in the internet, this kind of business is permissible if the bad ads is not shown / blocked. There’s option to filter ads based on category. And I have filtered the ads so that ads related to gambling, pornography, alcohol, banking, loan, insurance, movies, and other haram category will not be shown.The problem is, I can’t filter ads where women is shown. For example there is Smartphone ads showing Woman (without hijab) holding a smartphone. Or a Bag ads showing women (without hijab) wearing bag.What I want to ask is, is the revenue I get from such type of ads halal ? The ads is about permissible product, but it’s showing woman picture, without hijab, although not sexual.

Answer

All perfect praise be to Allah, The Lord of the Worlds. I testify that there is none worthy of worship except Allah, and that Muhammad  sallallaahu  `alayhi  wa  sallam ( may  Allaah exalt his mention ) is His slave and Messenger.

Since you can block what you do not want to show with your application, and you can filter the ads that are displayed in it; and can delete the ads that are not permissible, such as ads for alcohol, gambling, and immorality, and you only miss what is not intended by the ads, and which is difficult to avoid, and most of the ads that are displayed in your application are permissible and free from what is forbidden, then it is permissible to deal with the site that you mentioned and earn from the displayed ads.

However, you must delete the evils that are associated with these ads if you can, such as evils exposing the ‘Awrah, even if it is for promoting a product such as a telephone, or a watch and so forth.

Allah knows best.

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