Using Other Website's Photos to Advertise What She Sells
Fatwa No: 400459

Question

I want to open my online shop for selling clothes. I buy these clothes from online websites and use the photos provided by those online websites to display my products to my customers. is it halal to use those photos on my online shop? or I would be using others property ? (i do minor edits to the photos: blurring the hands and cutting the face and feet from the photo, thus only displaying the cloth on the body without showing any body part)

Answer

All perfect praise be to Allah, The Lord of the Worlds. I testify that there is none worthy of worship except Allah, and that Muhammad  sallallaahu  `alayhi  wa  sallam ( may  Allaah exalt his mention ) is His slave and Messenger.

The use of the photos provided by such websites depends on whether or not they give the permission to do so; one can judge this issue based on the prevailing custom in this regard.

However, it should be noted here that if the clothes that you want to display are women's underwear, then it is not permissible to display them on the body of a woman or a mannequin.

Allah knows best.

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